Abstract
Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.
| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme |
| Editors | Gustafsson, Barbro |
| Publisher | Åland university of applied sciences |
| Pages | 44–60 |
| Publication status | Published - 2010 |
| MoE publication type | A3 Part of a book or another research book |