Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.
|Title of host publication||GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme|
|Publisher||Åland university of applied sciences|
|Publication status||Published - 2010|
|MoE publication type||A3 Part of a book or another research book|