Alea jacta est! On marketing of gambling

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

Abstract

Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.
Original languageUndefined/Unknown
Title of host publicationGAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme
Editors Gustafsson, Barbro
PublisherÅland university of applied sciences
Pages44–60
Publication statusPublished - 2010
MoE publication typeA3 Part of a book or another research book

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