Abstract
Internet marketing, as a new generation of marketing, plays a crucial role in sustaining and expanding businesses in the digital age. Utilizing digital media and online networks enables both small and large enterprises to attract customers and increase sales with relatively low costs. Success in this field requires systematic planning and a strong understanding of emerging technologies such as big data, artificial intelligence, machine learning, and content marketing. The book “Practical Applications of Internet Marketing (for Business Success)” introduces key principles, tools, and strategies for effective digital marketing clearly and practically. It emphasizes that the true essence of internet marketing lies not merely in the use of technology, but in building and maintaining lasting customer relationships to achieve sustainable business growth.
| Translated title of the contribution | Practical Applications of Internet Marketing (for Business Success) |
|---|---|
| Original language | Persian (Iran, Islamic Republic of) |
| Publisher | Aftab Giti |
| Number of pages | 150 |
| ISBN (Electronic) | 9786226465458 |
| ISBN (Print) | 9786226465458 |
| Publication status | Published - 2 Feb 2019 |
| MoE publication type | E2 Popularised monograph |
Keywords
- Internet marketing