Need for Speed

The aim of the Need for Speed program is to create the foundation for the success of the Finnish software intensive businesses in the new digital economy.

Need for Speed - The Internet is and increasingly will be the first truly global platform for the digital economy and will enable significant new business, economic and social opportunities. We are facing a fundamental systemic transformation towards a world where digital resources are constantly available on-line, and available for all to use. The aim of the Need for Speed program is to create the foundation for the success of the Finnish software intensive businesses in the new digital economy.

The program had three major areas of focus:

Delivering Value in Real Time: The Finnish software-intensive industry has renewed their existing business and organizations towards a value-driven and adaptive real-time business paradigm. Technical infrastructure and required capabilities have been established to support the transformation.

Deep Customer Insight—Better Business Hit-Rate: Software-intensive industries in Finland are utilizing new technical infrastructure and capabilities as well as various sources of data and information to gain and apply deep insight into customer needs and behavior. This knowledge will enable the industry to improve sales and make significant returns on investment in the development of both products and services.

Mercury Business – Find the New Money: This target focuses on how companies and societies can behave like liquid mercury, finding and flowing into new grooves. Mercury Business is the ability to adapt to new business conditions and search aggressively for business opportunities in new markets with minimum effort. This new approach to business growth is enabled by continuous and active strategic focus, a new leadership style.

Funded by: DIMECC and Tekes