For their article: ‘I will only help if others tell me to do so! The simultaneous influence of injunctive and descriptive norms on donations’
https://lnkd.in/epAUzJzE
The prize panel felt that this was a theoretically and methodologically rigorous paper whilst also having a clear acknowledgement of the limitations. It clearly set out implications for theory and for practice, and despite the density of the theoretical framework and the technicality of the methods it was easy to follow and effort was put into clearly communicating key insights throughout. It should pave the way for future research in this area.
To celebrate Policy Press has made the article free to read for the rest of 2024.