Katayoon Pourmahdi

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Research interests

I have a keen interest in designing and implementing Agent-based models (ABM) across various fields of sustainable marketing. My primary focus lies in defining the behavioral elements of consumers and their impact on the business strategies of enterprises. In particular, my research interests are centered around understanding consumer preferences and behavior, conducting green price analysis, assessing customer willingness to pay, analyzing green packaging practices, exploring sustainability in marketing, and using AI in Business.


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