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Dive into the research topics where Josefin Wiik is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Business-to-business (B2B) Marketing: An Integrative Review of Four Conceptual Archetypes
Wiik, J., 15 Jan 2026, The Sage Handbook of Industrial Marketing. Lindgreen, A., Fotiadis, T., Pardo, C., Di Benedetto, C. A., Folinas, D. & Naudé , P. (eds.). Sage publicationsResearch output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review
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B2B customer referencing in a community of practice context: Conceptualizing legitimating mechanisms in the health technology sector
Wiik, J., Koporcic, N., Markovic, S. & Aarikka-Stenroos, L., May 2025, In: Industrial Marketing Management. 127, p. 29–43Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile36 Downloads (Pure) -
Customer referencing in a customer peer-to-peer community context: A health technology industry setting
Wiik, J., 2025, Åbo: Åbo Akademi.Research output: Types of Thesis › Doctoral Thesis › Collection of Articles
Open Access