Projects per year
Personal profile
Biography
Joakim Lind is a PhD student at School of Business and Economics, Åbo Akademi University, Finland. Joakim has an academic background in economics and social anthropology, and extensive experience as consultant of marketing and communication from a number of cities, regional authorities, and creative industries. Apart from other assignments, he has published various reports on value creation in connection with literary fiction and film, such as Wallander (Henning Mankell) and Millennium (Stieg Larsson). In his research Joakim is examining the value creation and capital that can be related to a popular culture narratives.
Projects
- 1 Finished
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The Narrative Capital of the Place: How the Millennium narratives generate place-related values and attract turists to Sweden
Lind, J. & Kristensson Uggla, B., 2018, Handbook of Popular Culture & Tourism. Lundberg, C. & Ziakas, V. (eds.). Routledge, p. 311–324Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review
1 Citation (Scopus) -
Sweden beyond the Millennium and Stieg Larsson
Lind, J., 2012, The Swedish Institute.Research output: Book/Journal/Report › Commissioned report › Professional
Activities
- 1 Conference presentation
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Exploring place branding and narrative values from screen tourism - The narrative capital of the place
Joakim Lind (Speaker)
23 Jun 2022Activity: Talk or presentation › Conference presentation