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Personal profile


Joakim Lind is a PhD student at School of Business and Economics, Åbo Akademi University, Finland. Joakim has an academic background in economics and social anthropology, and extensive experience as consultant of marketing and communication from a number of cities, regional authorities, and creative industries. Apart from other assignments, he has published various reports on value creation in connection with literary fiction and film, such as Wallander (Henning Mankell) and Millennium (Stieg Larsson). In his research Joakim is examining the value creation and capital that can be related to a popular culture narratives.