Jan-Åke Törnroos

Professor emeritus of international marketing

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
1988 …2021

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Research interests

Research and teaching in international marketing, especially business-to-business and interactive networks. Methodologically I use qualitative and constructivist approaches. Process research is a specific area of interest in relation to social time in developing an understanig of change in business relationships and networks.

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