Ubiquitous Use of Mobile Social Network Services

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)


Interna författare/redaktörer


Publikationens författare: Shahrokh Nikou, Harry Bouwman
Förläggare: Elsevier
Publiceringsår: 2013
Tidskrift: Telematics and Informatics
Volym: 31
Nummer: 3
Artikelns första sida, sidnummer: 422
Artikelns sista sida, sidnummer: 433


Abstrakt

Smartphones are becoming increasingly penetrated among people. Social networking is
one of the most popular applications that are being widely used through smartphones.
The current research aims to understand Chinese users’ behaviour and identifies factors
that impact intentions toward the usage of the social network services via handheld
devices. By making use of Structural Equation Modelling technique based on a sample of
297 respondents, the research findings show that, technology acceptance model and its
variants can only be used as an instrument to understand users’ adoption behaviour. The
research findings reveal that mobility in concert with perceived ease of use, use context,
and critical mass in concert with social influence impact users’ behavioural intention
and usage significantly. Moreover, habitual behaviour of users plays a particularly important
role toward the use of mobile social network services.
Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices. By making use of Structural Equation Modelling technique based on a sample of 297 respondents, the research findings show that, technology acceptance model and its variants can only be used as an instrument to understand users’ adoption behaviour. The research findings reveal that mobility in concert with perceived ease of use, use context, and critical mass in concert with social influence impact users’ behavioural intention and usage significantly. Moreover, habitual behaviour of users plays a particularly important role toward the use of mobile social network services.


Nyckelord

Critical mass, Habitual behavior, Mobile social network services, Social influence, Use Context

Senast uppdaterad 2019-12-12 vid 03:26