Ubiquitous Use of Mobile Social Network Services

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Shahrokh Nikou, Harry Bouwman
Publisher: Elsevier
Publication year: 2013
Journal: Telematics and Informatics
Volume number: 31
Issue number: 3
Start page: 422
End page: 433


Abstract

Smartphones are becoming increasingly penetrated among people. Social networking is
one of the most popular applications that are being widely used through smartphones.
The current research aims to understand Chinese users’ behaviour and identifies factors
that impact intentions toward the usage of the social network services via handheld
devices. By making use of Structural Equation Modelling technique based on a sample of
297 respondents, the research findings show that, technology acceptance model and its
variants can only be used as an instrument to understand users’ adoption behaviour. The
research findings reveal that mobility in concert with perceived ease of use, use context,
and critical mass in concert with social influence impact users’ behavioural intention
and usage significantly. Moreover, habitual behaviour of users plays a particularly important
role toward the use of mobile social network services.
Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices. By making use of Structural Equation Modelling technique based on a sample of 297 respondents, the research findings show that, technology acceptance model and its variants can only be used as an instrument to understand users’ adoption behaviour. The research findings reveal that mobility in concert with perceived ease of use, use context, and critical mass in concert with social influence impact users’ behavioural intention and usage significantly. Moreover, habitual behaviour of users plays a particularly important role toward the use of mobile social network services.


Keywords

Critical mass, Habitual behavior, Mobile social network services, Social influence, Use Context

Last updated on 2019-22-10 at 04:41