Conceptualizing mechanisms influencing strategizing in business networks.

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Anna-Greta Nyström, Joachim Ramström, Jan-Åke Törnroos
Publisher: Emerald
Publication year: 2017
Journal: Journal of Business and Industrial Marketing
Journal acronym: JBIM
Volume number: 32
Issue number: 6
Start page: 777
End page: 785
eISSN: 2052-1189


Abstract


The
purpose of this paper is to study how insights from socio-cognitivism
(sensemaking and interaction) in conjunction with institutional theory
enhance our knowledge of strategizing in business networks through role
and position.


Keywords

Business networks, processing strategy, sensemaking

Last updated on 2019-19-08 at 07:21