Internationalization through networks from emerging to developed markets with a case study from Ghana to the U.S.A

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)


Interna författare/redaktörer


Publikationens författare: Irene Kujala, Jan-Åke Törnroos
Förläggare: Elsevier
Publiceringsår: 2018
Tidskrift: Industrial Marketing Management
Tidskriftsakronym: IMM
Volym: 69
Artikelns första sida, sidnummer: 98
Artikelns sista sida, sidnummer: 109


Abstrakt

This paper scrutinizes SME internationalization from an emerging African
market to the affluent U.S. consumer goods textile market. First, by
using a network and effectuation approach the paper makes a conceptual
focus of SME internationalization. In order to present the
internationalization process as it unfolds over time and in its context,
a qualitative and dynamic event-based methodology is used to uncover
the international development of SMEs. Secondly, a case study is
presented which shows the relevance of the conceptual framework in
practice. The combined network and effectuation approaches add to the
current literature on SME internationalization from emerging to affluent
markets. The paper also presents a critical evaluation with conclusions
and implications for further research in this area.


Senast uppdaterad 2020-22-01 vid 04:55