Summary: Branding in the B2B Context and Future Challenges

A3 Book section, Chapters in research books


Internal Authors/Editors


Publication Details

List of Authors: Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne
Editors: Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
Publication year: 2018
Publisher: Emerald
Book title: Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Start page: 219
End page: 229
ISBN: 9781787562769


Keywords

Brands

Last updated on 2019-17-10 at 02:59