The value and relevance of academic research for business practitioners in B2B marketing

A4 Conference proceedings


Internal Authors/Editors


Publication Details

List of Authors: Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina
Place: Universidad Rey Juan Carlos, Madrid, Spain
Publication year: 2018
Book title: Conference Proceedings of 23rd International Conference CBIM2018
Title of series: Conference Proceedings of 23rd International Conference CBIM2018
ISBN: 978-84-697-7437-5


Keywords

B2B, Business-to-business marketing, Language, Systematic literature review

Last updated on 2019-24-09 at 03:54