Intercultural Marketing Management in the Spotlight – what and why, but what about the how?

C2 Edited book


Internal Authors/Editors


Publication Details

List of Authors: Joachim Ramström, Maria Ivanova, Anna-Greta Nyström
Publication year: 2012
Publisher: International marketing at Åbo Akademi University, School of Business and Economics
ISBN: 978-952-12-2788-2
eISBN: 978-952-12-2850-6


Keywords

Intercultural marketing management

Last updated on 2019-19-08 at 03:26