On becoming creative consumers - user roles in living labs networks

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Seppo Leminen, Anna-Greta Nyström, Mika Westerlund
Publication year: 2014
Journal: International Journal of Technology Marketing
Volume number: 9
Issue number: 1
Start page: 33
End page: 52


Abstract

Innovation is no longer solely undertaken by R&D organisations or academic institutions. Users are increasingly participating in all stages of innovation processes. Their role for innovation is especially important in living labs networks, whose idea builds on the co-creation of value with consumers and users. This study explores the conditions under which users co-create innovation in networks characterised by open innovation. In particular, we analyse user roles in 26 living labs in Finland, South Africa, Spain and Sweden. The paper proposes a typology of four user roles in living labs networks: informant, tester, contributor and co-creator. The results suggest that these different user roles form a figurative path towards the creative consumer that proactively co-creates value with companies.


Keywords

Creative consumer, Living Lab

Last updated on 2019-20-08 at 07:02