Cross-cultural digital design: Lessons learned from the case of ImageTestLab

A3 Book section, Chapters in research books

Internal Authors/Editors

Publication Details

List of Authors: Anette Bengs, Annika Wiklund-Engblom, Joachim Majors, Minna Teirilä, Tanja Oraviita
Editors: Christopher M. Schmidt
Publication year: 2016
Publisher: Springer
Book title: Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung
Title of series: Europäische Kulturen in der Wirtschaftskommunikation
Start page: 285
End page: 303
ISBN: 978-3-658-11075-8
eISBN: 978-3-658-11076-5


How we perceive something is colored by our cultural background. This diversity in perception presents a number of challenges when we create digital content targeting users in a cross-cultural context. In order to create successful digital solutions, it is important to understand both the individual and the culture the content is designed for. We believe that the best way of designing for a good user experience, is to include the end user in the design process. In this chapter we address cultural issues related to User-Centred Design. Lessons learned during the case of designing an international web-based brand research instrument are further presented.


Digital Design

Last updated on 2020-19-01 at 01:49