Understanding business networking processes through a time perspective

A4 Conference proceedings


Internal Authors/Editors


Publication Details

List of Authors: Christopher John Medlin, Jan-Åke Törnroos
Editors: N.A.
Publication year: 2015
Publisher: Australian-New Zealand Marketing Conference
Book title: ANZMAC Conference Proceedings
Start page: 443
End page: 449
ISSN: 1441-3582


Abstract

Change in a business network is understood through processes, which are often unpredictable and develop in an irregular manner. Handling change in a network involves a process of joint actions between technological, business and other actors in order to succeed. This notion of process needs to be extended with a relevant temporal lens that elaborates how joint activity and processes proceed. The conceptual paper offers a dynamic approach to scrutinize and develop current understanding about change and development in networks.

Key concepts: Business networks, process research, event networks, constructivism, innovation process


Keywords

B2B, Business networks, Business-to-business marketing, constructivism, innovation

Last updated on 2019-19-09 at 05:15