What are relationships in business networks?

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Holmlund Maria, Törnroos Jan-Åke
Publisher: Emerald
Publication year: 1997
Journal: Management Decision
Journal acronym: MD
Volume number: 35
Issue number: 4
Start page: 304
End page: 309
eISSN: 0025-1747


Abstract


An understanding of business networks and the specific processes affecting change in networks is intimately connected to the understanding of the nature of relationships. Relationships constitute the core aspect which connects actors, resources and activities in a business network. Presents an overview of basic features of relationships. Groups relational concepts from the business marketing literature into structural, economic and social dimensions. Outlines a marketing model of three network layers in business networks based on different types of actors. The proposed network layers in the model constitute the production network layer, the resource network layer and the social network layer. Finally, assigns relational concepts to their related network layers in a relationship matrix.



Keywords

business interaction, Business networks, Business relationships, Business strategy, qualitative content analysis, Relationship marketing, Theoretical perspectives

Last updated on 2019-23-09 at 04:21