Alea jacta est! On marketing of gambling

A3 Book section, Chapters in research books

Internal Authors/Editors

Publication Details

List of Authors: Jan-Åke Törnroos
Editors: Gustafsson, Barbro
Place: Mariehamn
Publication year: 2010
Publisher: Åland university of applied sciences
Book title: GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme
Title of series: Högskolan på Åland
Number in series: 2010:1
Start page: 44
End page: 60
ISSN: 0789-9629


Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.

Last updated on 2020-07-08 at 07:58