Do Consumers Care About Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms

A4 Conference proceedings


Internal Authors/Editors


Publication Details

List of Authors: Harry Bouwman, Shahrokh Nikou, Mark de Reuver
Editors: Scornavacca E
Publisher: TuDelft
Publication year: 2012
Publisher: TuDelft
Book title: Proceedings 11th ICMB 2012
Title of series: 2012 International Conference on Mobile Business

Last updated on 2019-07-12 at 02:32