Digital Wellness Services For “Young Elderly” A Missed Opportunity For Mobile Services

A4 Conference proceedings

Internal Authors/Editors

Publication Details

List of Authors: Christer Carlsson, Pirkko Walden
Editors: Jan Ondrus, ESSEC Business School, France
Mark de Reuver, TU Delft, Netherlands
Sirkka Jarvenpaa, University of Texas at Austin, USA
Publication year: 2015
Publisher: International Conference on Mobile Business
Book title: 14th International Conference on Mobile Business (ICMB 2015)
ISSN: 1935-4908


The ageing population of Europe is a concern for political decision makers and visions on how to deal with the issues are being debated. The issues raised concern elderly people, the age group 75-90 years, but not much thought is given the “young elderly”- the age group 60-75 years – as the serious age-related problems are not visible among them. Nevertheless, pro-active preventive action programs among the “young elderly” could significantly reduce the problems society faces when people become elderly. Digital wellness services offered over omnivore platforms on smart mobile phones and backed up by analytics tools over cloud services are proposed as effective interventions to build wellness routines. The design of wellness services need to be with the young elderly, not for the young elderly.

Last updated on 2020-05-06 at 05:21