Digital Wellness for Young Elderly: Research Methodology and Technology Adaptation

A4 Conference proceedings


Internal Authors/Editors


Publication Details

List of Authors: Christer Carlsson, Pirkko Walden
Editors: Roger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar
Publication year: 2015
Publisher: Bled eConference
Book title: eWellBeing
ISBN: 978-961-232-281-6


Abstract

The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.


Last updated on 2019-17-11 at 03:54