Case study research with moderate constructionism: Conceptualization and practical illustration

A1 Journal article (refereed)

Internal Authors/Editors

Publication Details

List of Authors: Timo Järvensivu, Jan-Åke Törnroos
Publisher: Elsevier
Publication year: 2010
Journal: Industrial Marketing Management
Journal acronym: IMM
Volume number: 39
Issue number: 1
Start page: 100
End page: 108


This paper develops a case study approach that builds on the foundations of moderate constructionism and abduction. We discuss the case study method and its role in industrial marketing, especially in business-to-business networks. Moderate constructionism is compared with realist, critical realist, and relativist approaches. We argue that moderate constructionism takes better into account the multiple constructed, community-bounded realities that all case studies inevitably deal with. The power of moderate constructionism to produce valid and generalizable new knowledge is critically assessed. We also address abduction in relation to induction and deduction and its role in the moderate constructionist research approach. Finally, we develop a process model, illustrated by a case study of a specific network in the pharmaceutical industry.


abduction, Business networks, case study research, moderate constructionism

Last updated on 2019-10-12 at 02:52