Maria Ivanova-Gongne Universitetslärare, Företagsekonomi E-post: maria.ivanova@abo.fi

Referentgranskade publikationer

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) The importance of Interactive Network Branding for business relationship development: Insights from emerging markets (2020) Nikolina Koporcic, Maria Ivanova-Gongne Journal of Business and Industrial Marketing Visa på utgivarens sida

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) CSR communication in stakeholder networks: A semiotic perspective: (2019) Stefan Lång, Maria Ivanova-Gongne Baltic Journal of Management

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions (2018) Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk, Tibor Mandják Industrial Marketing Management Visa på utgivarens sida

C2 Redigerat verk Developing Insights on Branding in the B2B Context: Case Studies from Business Practice (2018) Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos Emerald

A3 Bokavsnitt, kapitel i forskningsböcker Introduction: An Overview of the Current State of B2B Branding Research (2018) Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos Emerald

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) No manager is an island: Culture in sensemaking of business networking (2018) Maria Ivanova-Gongne, Lasse Torkkeli Journal of Business and Industrial Marketing Visa på utgivarens sida

A3 Bokavsnitt, kapitel i forskningsböcker Summary: Branding in the B2B Context and Future Challenges (2018) Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne Emerald

A4 Konferenspublikationer The value and relevance of academic research for business practitioners in B2B marketing (2018) Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina

A3 Bokavsnitt, kapitel i forskningsböcker Functional contracting for network creation and governance (2017) Mika Viljanen, Anna Hurmerinta, Johanna Liinamaa, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson Palgrave Macmillan Visa på utgivarens sida

A3 Bokavsnitt, kapitel i forskningsböcker The value-based sales approach—design process, tools and needed capabilities to create a solution (2017) Hanna Luotola, Maria Ivanova-Gongne, Johanna Liinamaa Palgrave Macmillan Visa på utgivarens sida

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) Understanding cultural sensemaking of business interaction: A research model (2017) Maria Ivanove-Gongne, Jan-Åke Törnroos Scandinavian Journal of Management Visa på utgivarens sida

A4 Konferenspublikationer Customer value perception in advanced service delivery (2016) Johanna Liinamaa, Maria Ivanova-Gongne, Jussi Hietamäki, Magnus Gustafsson OmniaScience Visa på utgivarens sida

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) Performance-based and functional contracting in value-based solution selling (2016) Johanna Liinamaa, Mika Viljanen, Anna Hurmerinta, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson Industrial Marketing Management Visa på utgivarens sida

A4 Konferenspublikationer CSR communication during critical events: A semiotic perspective (2015) Ivanova-Gongne Maria, Lång Stefan

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) Culture in business relationship interaction: An individual perspective (2015) Ivanova-Gongne Maria Journal of Business and Industrial Marketing Visa på utgivarens sida

A4 Konferenspublikationer The role of culture in managers' conceptualization of business networking (2015) Torkkeli Lasse, Ivanova-Gongne Maria Academy of International Business Conference

A3 Bokavsnitt, kapitel i forskningsböcker The role of the customer-supplier relationship in developing a service-oriented organisational culture (2015) Maria Ivanova-Gongne, Olga Perminova-Harikoski, André Näsi Tampere University of Technology

G5 Doktorsavhandling (artikel) Culture in Business Interaction: An Individual Perspective. Empirical studies in Finnish-Russian business relationships. (2014) Maria Ivanova-Gongne

A4 Konferenspublikationer Can we construct convincing understanding about intercultural business relationships? (2013) Maria Ivanova, Jan-Åke Törnroos

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) Managerial sensemaking of interaction within business relationships: A cultural perspective (2013) Maria Ivanova, Lasse Torkkeli European Management Journal

A4 Konferenspublikationer Managerial understanding of business networking across cultures: An empirical study of Finnish-Russian business dyads (2013) Maria Ivanova, Lasse Torkkeli

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad) The importance of cultural adaptation for the trust development within business relationships (2013) Marina Weck, Maria Ivanova Journal of Business and Industrial Marketing Visa på utgivarens sida

A4 Konferenspublikationer Deciphering and understanding cultural codes within Finnish-Russian business relationship development (2012) Maria Ivanova

C2 Redigerat verk Intercultural Marketing Management in the Spotlight – what and why, but what about the how? (2012) Joachim Ramström, Maria Ivanova, Anna-Greta Nyström International marketing at Åbo Akademi University, School of Business and Economics

A4 Konferenspublikationer Looking at business relationships and interaction through the lens of culture (2011) Maria Ivanova

A4 Konferenspublikationer The importance of cultural adaptation within business relationships for the trust development (2011) Marina Weck, Maria Ivanova

Övriga publikationer