Maria Ivanova-Gongne

University Teacher, Business Economics
Email: maria.ivanova@abo.fi


Peer-reviewed publications

A1 Journal article (refereed)
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions (2018)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk, Tibor Mandják
Industrial Marketing Management
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C2 Edited book
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice: (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A3 Book section, Chapters in research books
Introduction: An Overview of the Current State of B2B Branding Research (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A1 Journal article (refereed)
No manager is an island: Culture in sensemaking of business networking (2018)
Maria Ivanova-Gongne, Lasse Torkkeli
Journal of Business and Industrial Marketing
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A3 Book section, Chapters in research books
Summary: Branding in the B2B Context and Future Challenges (2018)
Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne
Emerald
A4 Conference proceedings
The value and relevance of academic research for business practitioners in B2B marketing (2018)
Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina
A3 Book section, Chapters in research books
Functional contracting for network creation and governance (2017)
Mika Viljanen, Anna Hurmerinta, Johanna Liinamaa, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson
Palgrave Macmillan
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A3 Book section, Chapters in research books
The value-based sales approach—design process, tools and needed capabilities to create a solution (2017)
Hanna Luotola, Maria Ivanova-Gongne, Johanna Liinamaa
Palgrave Macmillan
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A1 Journal article (refereed)
Understanding cultural sensemaking of business interaction: A research model (2017)
Maria Ivanove-Gongne, Jan-Åke Törnroos
Scandinavian Journal of Management
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A4 Conference proceedings
Customer value perception in advanced service delivery (2016)
Johanna Liinamaa, Maria Ivanova-Gongne, Jussi Hietamäki, Magnus Gustafsson
OmniaScience
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A1 Journal article (refereed)
Performance-based and functional contracting in value-based solution selling (2016)
Johanna Liinamaa, Mika Viljanen, Anna Hurmerinta, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson
Industrial Marketing Management
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A4 Conference proceedings
CSR communication during critical events: A semiotic perspective (2015)
Ivanova-Gongne Maria, Lång Stefan
A1 Journal article (refereed)
Culture in business relationship interaction: An individual perspective (2015)
Ivanova-Gongne Maria
Journal of Business and Industrial Marketing
View on publisher's site
A4 Conference proceedings
The role of culture in managers' conceptualization of business networking (2015)
Torkkeli Lasse, Ivanova-Gongne Maria
Academy of International Business Conference
A3 Book section, Chapters in research books
The role of the customer-supplier relationship in developing a service-oriented organisational culture (2015)
Maria Ivanova-Gongne, Olga Perminova-Harikoski, André Näsi
Tampere University of Technology
A4 Conference proceedings
Can we construct convincing understanding about intercultural business relationships? (2013)
Maria Ivanova, Jan-Åke Törnroos
A1 Journal article (refereed)
Managerial sensemaking of interaction within business
relationships
: A cultural perspective
(2013)
Maria Ivanova, Lasse Torkkeli
European Management Journal
A1 Journal article (refereed)
The importance of cultural adaptation for the trust development within business relationships (2013)
Marina Weck, Maria Ivanova
Journal of Business and Industrial Marketing
View on publisher's site
C2 Edited book
Intercultural Marketing Management in the Spotlight – what and why, but what about the how? (2012)
Joachim Ramström, Maria Ivanova, Anna-Greta Nyström
International marketing at Åbo Akademi University, School of Business and Economics


Other publications

B2 Book section
The Role of Culture in Responsible Business Practice: An Exploration of Finnish and Russian SMEs (2019)
Maria Uzhegova, Lasse Torkkeli, Maria Ivanova-Gongne
Palgrave Macmillan
View on publisher's site
D3 Professional conference proceedings
Adaptation to new ethical values: A case of Russian immigrant entrepreneurs in Finnish business networks (2017)
Olga Dziubaniuk, Maria Ivanova-Gongne.
Stockholm University Press
O2 Other
The border between us: CSR discourses on Finnish and Russian business scene (2017)
Maria Ivanova-Gongne, Lasse Torkkeli, Maria Uzhegova
D3 Professional conference proceedings
Collecting rich qualitative data on business networks and relationships in Eastern European countries: Mission impossible? (2016)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk
Industrial Marketing & Purchasing Group
D3 Professional conference proceedings
Managerial sensemaking of corporate social responsibility and sustainability in Russian-Finnish business relationships (2016)
Maria Ivanova-Gongne, Lasse Torkkeli, Mariia Pronina, Olga Dziubaniuk

D4 Published development or research report or study
Positioning report: Analysis of the current shipping industry structure
 and a vision for a renewed shipping industry ecosystem (2015)
Magnus Gustaffson, Anastasia Tsvetkova, Maria Ivanova-Gongne, Anu Keltaniemi, Tomi Nokelainen, Victor Sifontes Herrera
D3 Professional conference proceedings
Strategic communication of CSR in global business networks: a semiotic perspective (2015)
Stefan Lång, Maria Ivanova-Gongne
Industrial Marketing & Purchasing Group
B2 Book section
Epilogue: Learning intercultural marketing management (2012)
Joachim Ramström, Anna-Greta Nyström, Maria Ivanova
Åbo Akademis bibliotek

Last updated on 2018-19-09 at 19:50