Maria Ivanova-Gongne

University Teacher, Business Economics
University Teacher, Business Economics


Publications

Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions
Ivanova-Gongne M., Koporcic N., Dziubaniuk O., Mandjak T. (2018) A1 Journal article (refereed)
Industrial Marketing Management

Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos, Wilhelmina Sirén, Michela Airava, Fuad Hasan Khan, Maria Pokryshkina, Niko Kananen, Jutta Viskari, Lena Lindholm, Pihla Ruohonen, Emma Saarela, Sara Vikström, David Mullo, Mats Liljeström, Tomi Snäll, Robert Bamm, Marc Heibling, Kaisa Joukanen, Natalie Fallström, Hannah Hermans, Tove Lindholm, Atte Cederqvist, Derek Sundén, Johan Wilenius (2018) C2 Edited book
Emerald Group Publishing

Introduction: An Overview of the Current State of B2B Branding Research
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos (2018) A3 Book section, Chapters in research books
Emerald Group Publishing

Summary: Branding in the B2B Context and Future Challenges
Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne (2018) A3 Book section, Chapters in research books
Emerald Group Publishing

The value and relevance of academic research for business practitioners in B2B marketing
Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina (2018) A4 Conference proceedings

Adaptation to new ethical values: A case of Russian immigrant entrepreneurs in Finnish business networks
Olga Dziubaniuk, Maria Ivanova-Gongne. (2017) A4 Conference proceedings
Stockholm University Press

Functional contracting for network creation and governance
Mika Viljanen, Anna Hurmerinta, Johanna Liinamaa, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson (2017) A3 Book section, Chapters in research books
Palgrave Macmillan

The border between us: CSR discourses on Finnish and Russian business scene
Maria Ivanova-Gongne, Lasse Torkkeli, Maria Uzhegova (2017) A4 Conference proceedings

The value-based sales approach—design process, tools and needed capabilities to create a solution
Hanna Luotola, Maria Ivanova-Gongne, Johanna Liinamaa (2017) A3 Book section, Chapters in research books
Palgrave Macmillan

Understanding cultural sensemaking of business interaction: A research model
Maria Ivanove-Gongne, Jan-Åke Törnroos (2017) A1 Journal article (refereed)
Scandinavian Journal of Management

Collecting rich qualitative data on business networks and relationships in Eastern European countries: Mission impossible?
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk (2016) D3 Professional conference proceedings
Industrial Marketing & Purchasing Group

Customer value perception in advanced service delivery
Johanna Liinamaa, Maria Ivanova-Gongne, Jussi Hietamäki, Magnus Gustafsson (2016) A4 Conference proceedings
OmniaScience

Managerial sensemaking of corporate social responsibility and sustainability in Russian-Finnish business relationships
Maria Ivanova-Gongne, Lasse Torkkeli, Mariia Pronina, Olga Dziubaniuk
(2016) D3 Professional conference proceedings

Performance-based and functional contracting in value-based solution selling
Johanna Liinamaa, Mika Viljanen, Anna Hurmerinta, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson (2016) A1 Journal article (refereed)
Industrial Marketing Management

CSR communication during critical events: A semiotic perspective
Ivanova-Gongne Maria, Lång Stefan (2015) A4 Conference proceedings

Culture in business relationship interaction: An individual perspective
Ivanova-Gongne Maria (2015) A1 Journal article (refereed)
Journal of Business and Industrial Marketing

Positioning report: Analysis of the current shipping industry structure
 and a vision for a renewed shipping industry ecosystem
Magnus Gustaffson, Anastasia Tsvetkova, Maria Ivanova-Gongne, Anu Keltaniemi, Tomi Nokelainen, Victor Sifontes Herrera (2015) D4 Published development or research report or study

Strategic communication of CSR in global business networks: a semiotic perspective
Stefan Lång, Maria Ivanova-Gongne (2015) D3 Professional conference proceedings

The role of culture in managers' conceptualization of business networking
Torkkeli Lasse, Ivanova-Gongne Maria (2015) A4 Conference proceedings
Academy of International Business Conference

The role of the customer-supplier relationship in developing a service-oriented organisational culture
Maria Ivanova-Gongne, Olga Perminova-Harikoski, André Näsi (2015) A3 Book section, Chapters in research books
Tampere University of Technology

Can we construct convincing understanding about intercultural business relationships?
Maria Ivanova, Jan-Åke Törnroos (2013) A4 Conference proceedings

Managerial sensemaking of interaction within business
relationships

Maria Ivanova, Lasse Torkkeli (2013) A1 Journal article (refereed)
European Management Journal

The importance of cultural adaptation for the trust development within business relationships
Marina Weck, Maria Ivanova (2013) A1 Journal article (refereed)
Journal of Business and Industrial Marketing

Epilogue: Learning intercultural marketing management
Joachim Ramström, Anna-Greta Nyström, Maria Ivanova (2012) B2 Book section
Åbo Akademis bibliotek

Intercultural Marketing Management in the Spotlight – what and why, but what about the how?
Joachim Ramström, Maria Ivanova, Anna-Greta Nyström (2012) C2 Edited book
International marketing at Åbo Akademi University, School of Business and Economics


Last updated on 2018-19-09 at 19:50