Maria Ivanova-Gongne

University Teacher, Business Economics
Email: maria.ivanova@abo.fi


Publications

Functional contracting for network creation and governance
Mika Viljanen, Anna Hurmerinta, Johanna Liinamaa, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson (2017) A3 Book section, Chapters in research books
Palgrave Macmillan (Jufo level: 3)

The value-based sales approach—design process, tools and needed capabilities to create a solution
Hanna Luotola, Maria Ivanova-Gongne, Johanna Liinamaa (2017) A3 Book section, Chapters in research books
Palgrave Macmillan (Jufo level: 3)

Understanding cultural sensemaking of business interaction: A research model
Maria Ivanove-Gongne, Jan-Åke Törnroos (2017) A1 Journal article (refereed)
Scandinavian Journal of Management (0956-5221) (Jufo level: 1)

Collecting rich qualitative data on business networks and relationships in Eastern European countries: Mission impossible?
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk (2016) D3 Professional conference proceedings
Industrial Marketing & Purchasing Group

Customer value perception in advanced service delivery
Johanna Liinamaa, Maria Ivanova-Gongne, Jussi Hietamäki, Magnus Gustafsson (2016) A4 Conference proceedings
OmniaScience

Managerial sensemaking of corporate social responsibility and sustainability in Russian-Finnish business relationships
Maria Ivanova-Gongne, Lasse Torkkeli, Mariia Pronina, Olga Dziubaniuk
(2016) D3 Professional conference proceedings

Performance-based and functional contracting in value-based solution selling
Johanna Liinamaa, Mika Viljanen, Anna Hurmerinta, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson (2016) A1 Journal article (refereed)
Industrial Marketing Management (0019-8501) (Jufo level: 3)

CSR communication during critical events: A semiotic perspective
Ivanova-Gongne Maria, Lång Stefan (2015) A4 Conference proceedings

Culture in business relationship interaction: An individual perspective
Ivanova-Gongne Maria (2015) A1 Journal article (refereed)
Journal of Business and Industrial Marketing (0885-8624) (Jufo level: 1)

Positioning report: Analysis of the current shipping industry structure
 and a vision for a renewed shipping industry ecosystem
Magnus Gustaffson, Anastasia Tsvetkova, Maria Ivanova-Gongne, Anu Keltaniemi, Tomi Nokelainen, Victor Sifontes Herrera (2015) D4 Published development or research report or study

Strategic communication of CSR in global business networks: a semiotic perspective
Stefan Lång, Maria Ivanova-Gongne (2015) D3 Professional conference proceedings

The role of culture in managers' conceptualization of business networking
Torkkeli Lasse, Ivanova-Gongne Maria (2015) A4 Conference proceedings
Academy of International Business Conference (Jufo level: 0)

The role of the customer-supplier relationship in developing a service-oriented organisational culture
Maria Ivanova-Gongne, Olga Perminova-Harikoski, André Näsi (2015) A3 Book section, Chapters in research books
Tampere University of Technology

Can we construct convincing understanding about intercultural business relationships?
Maria Ivanova, Jan-Åke Törnroos (2013) A4 Conference proceedings

Managerial sensemaking of interaction within business
relationships

Maria Ivanova, Lasse Torkkeli (2013) A1 Journal article (refereed)
European Management Journal (0263-2373) (Jufo level: 1)

The importance of cultural adaptation for the trust development within business relationships
Marina Weck, Maria Ivanova (2013) A1 Journal article (refereed)
Journal of Business and Industrial Marketing (0885-8624) (Jufo level: 1)

Epilogue: Learning intercultural marketing management
Joachim Ramström, Anna-Greta Nyström, Maria Ivanova (2012) B2 Book section
Åbo Akademis bibliotek

Intercultural Marketing Management in the Spotlight – what and why, but what about the how?
Joachim Ramström, Maria Ivanova, Anna-Greta Nyström (2012) C2 Edited book
International marketing at Åbo Akademi University, School of Business and Economics


Last updated on 2018-30-01 at 14:39