The Quest for Integrating Data in Mixed Research - User Experience Research Revisited

A3 Book section, Chapters in research books

Internal Authors/Editors

Publication Details

List of Authors: Annika Wiklund-Engblom, Joachim Högväg
Editors: Mike Horsley, Matt Eliot, Bruce Allen Knight, Ronan Reilly
Place: Springer International Publishing Switzerland
Publication year: 2014
Book title: Current Trends in Eye Tracking Research
Start page: 161
End page: 175
ISBN: 978-3-319-02868-2


Researching human experiences in new media environments is an exciting endeavour, as it allows for a multitude of technologically enhanced ways to explore the situations. We are using a wide range of research methods for collecting both qualitative data (e.g. interviews, open-ended survey questions, observations) and quantitative data (e.g. questionnaires, electroencephalography (EEG), electrodermal activation (EDA), heart rate, eye tracking). In this chapter, we discuss the challenges in finding solutions for integrating different types of data in a mixed methods approach in order to answer specific research questions related to various media contexts. In addition to the eye tracker analysing tools (TobiiStudio), we are developing our own analysing software, eValu8, for synchronizing eye-tracking data with video recordings, and psychophysiological measures, such as EDA and EEG. We are exploring how to combine softwares to maximize the added value of mixed methods in integrated analyses in user experience research for the purpose of iterative design of digital content and format development.


Digital Design, Experience Design, mixed methods, usability and user experience

Last updated on 2020-23-01 at 02:40