Processual research in a business network: purpose and methodological deliberations

D3 Professional conference proceedings

Internal Authors/Editors

Publication Details

List of Authors: Poul Houman Andersen, Christopher John Medlin, Jan-Åke Törnroos
Editors: Peter J. Batt
Publication year: 2016
Book title: Proceedings of the 7th IMP Asia in Africa Conference, Cape Town, South Africa Deecember 4-7.2016


A hallmark of the industrial network approach is substantive and ongoing interaction in business relationships. Thus, managers are involved in developing and changing relationships from within and by implication their business networks. We refer to this changing from within, as managers handling change endogenously. However, theoretical and methodological understanding is presently limited when an endogenous managerial process is seen to extend across multiple actors and relationships in a network. We advance a dynamic view of networks where interactions are based on actors’ constant sensemaking of unfolding events, and understandings of network contexts as continuing changes of connections in space and time. We conceptually elaborate considerations for researching these endogenous processes where they are orchestrated across multiple business relationships within a dynamic network context. We also seek to contribute to longitudinal case study methodology that can allow study of endogenous managerial processes.


B2B, Business networks, process research

Last updated on 2020-04-06 at 04:16