Relations Between the Concept of Distance and International Industrial Marketing

A3 Book section, Chapters in research books


Internal Authors/Editors


Publication Details

List of Authors: Jan-Åke Törnroos
Editors: Stanley J. Paliwoda
Place: Chatham, Kent
Publication year: 1991
Publisher: Routledge
Book title: New perspectives on interantional marekting
Start page: 126
End page: 139
ISBN: 0-415-05344-7


Keywords

Intercultural marketing management

Last updated on 2019-26-06 at 05:08