Epilogue: Learning intercultural marketing management

B2 Book section


Internal Authors/Editors


Publication Details

List of Authors: Joachim Ramström, Anna-Greta Nyström, Maria Ivanova
Editors: Joachim Ramström, Maria Ivanova, Anna-Greta Nyström
Publication year: 2012
Publisher: Åbo Akademis bibliotek
Book title: Intercultural marketing management in the spotlight : what and why, but what about the how?
Start page: 303
End page: 335
ISBN: 978-952-12-2788-2

Last updated on 2019-16-12 at 04:10