Introduction to part III—moving toward mutual benefits and increased total value

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Publication Details

List of Authors: Magnus Hellström
Editors: Jukka Vesalainen, Katri Valkokari, Magnus Hellström
Place: London
Publication year: 2017
Publisher: Palgrave Macmillan
Book title: Practices for network management : in search of collaborative advantage
Start page: 199
End page: 203
ISBN: 978-3-319-49648-1
eISBN: 978-3-319-49649-8


In order to achieve business goals, companies are more and more seeking help from their external relationships. In some cases, these relationships form a system of their own with a common goal (i.e., a meta-goal). Such system-level goals, on the one hand, require input from more than one company and, on the other hand, they come with an expectation of higher total value (cf. Zott et al. 2011). By definition, organizing networks of companies for meta-goals and higher total value means avoiding sub-optimization and focusing on synergies rather than only on pure self-benefits, a viewpoint that often entails developing a long-term perspective. The essence of this part of the book is managing networks as value-generating entities (the right side of the main triangle in Fig. 14.1) and aiming at enhanced value co-creation and maximum value capture by the network actors.

Last updated on 2019-18-06 at 04:24