Riding the Web 2.0 Wave: Candidates on YouTube in the 2007 Finnish National Elections

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Tom Carlson, Kim Strandberg
Publisher: Taylor & Francis
Publication year: 2008
Journal: Journal of Information Technology and Politics
Volume number: 5
Issue number: 2
Start page: 159
End page: 174
ISSN: 1933-1681
eISSN: 1933-169X


Abstract

This article seeks to expand the research on the adoption of social networking Web sites in electoral politics beyond the U.S. by exploring the use and impact of the YouTube video-sharing Web site in the 2007 Finnish national elections. Focusing on uploaded videos featuring candidates, the study shows that YouTube played a marginal role in the elections. Only 6% of the candidates disseminated YouTube videos. Online, the videos did not generally attract much public interest. However, the study also demonstrates that YouTube gave a voice to certain minor electoral players and ordinary citizens in the elections. The findings are compared with scholarly observations from the 2006 U.S. midterm elections--the first "YouTube elections."


Keywords

campaigning, Candidates, elections, FINLAND, lnternet, online politics, ONLINE social networks, participatory media, POLITICAL campaigns, POLITICAL communication, PRACTICAL politics, WEB 2.0, YouTube

Last updated on 2019-16-10 at 02:49