Information Safety, Corporate Image, and Intention to Use Online Services: Evidence from Travel Industry in Vietnam

A4 Conference proceedings


Internal Authors/Editors


Publication Details

List of Authors: Trung Kien Dao, Tommi J. Tapanainen, Hai Thi Thanh Nguyen, Thanh Hien Nguyen, Ngoc Dat Nguyen
Place: U.S
Publication year: 2017
Publisher: Association for Information Systems
Book title: AMCIS 2017 PROCEEDINGS
ISBN: 978-0-9966831-4-2


Abstract

The decline in the physical office space for travel agencies in developed countries has been accompanied
with increases in e-travel services offered online. A similar revolution can be expected in developing
countries, such as Vietnam. But what will drive consumer action in these countries? While linkages
between corporate image and information safety have been proposed to online buying intentions, the area
has research gaps, which are investigated in this paper. We used a Technology Adoption based model with
corporate image and information safety, and investigated e-travel services adoption among Vietnamese
students. Our sample consists of 548 responses obtained from a survey conducted at a university in
Vietnam. The results show that information safety, but interestingly not corporate image, links to e-travel
services adoption. We discuss the reasons and propose future research opportunities in this area.


Keywords

Image, Information Security, Privacy, service adoption

Last updated on 2020-22-01 at 04:28