Adaptation to new ethical values: A case of Russian immigrant entrepreneurs in Finnish business networks

D3 Professionell konferenspublikation

Interna författare/redaktörer

Publikationens författare: Olga Dziubaniuk, Maria Ivanova-Gongne.
Förlagsort: Stockholm business school, Sweden
Publiceringsår: 2017
Förläggare: Stockholm University Press
Moderpublikationens namn: Conference proceeding


This work-in-progress focuses on exploring the
significance of the business ethics values inherent to in the international
business-to-business (B2B) interaction. Although academic research on ethical
business behavior has been widely conducted in organization and management
fields, the managerial ethical values are under-researched within the scopes of
the business network and relationships perspectives (Halinen & Jokela, 2014). This work aims to analyze the ethicality
of business behavior of B2B actors interacting within the international business
network context. We refer to the concept of business ethics as to the developed
norms and values of business behavior (e.g. trust, commitment, loyalty etc.)
employed for a sake of fruitful business relationships placing the moral
judgment and considerations of the business actors at the core of such interaction
(e.g. Bartels, 1967; Boattight, 2000; Mele, 2009).

The business networks and relationship approach is the
conventional attribute of the Industrial marketing and purchasing theory (e.g.
Håkansson, & Ford, 2002; Håkansson & Snehota, 2006) and it implies both
interorganizational/business and interpersonal/social interaction among
business actors that are embedded in the business networks at different levels (Granovetter,
1985; Uzzi, 1997; Halinen & Törnroos, 1998; Lindfelt & Törnroos, 2006).
Formal and informal social interaction tends to be developed with time and
grounded in aroused ethical norms and values specific to the relationships
under the influence of the business environment context where they take place
(Dziubaniuk, 2015). Considering the importance on the context where the
business relationships are constructed and specifics of ethical values
inherited in each relational interaction, this empirical research is aimed to
unveil the ethical values developed within business relationships of the
first-generation Russian-speaking immigrants in Finland with other related
business actors. Special attention is given to first-generation immigrants’ adaptation
to the ethical values in the new business context as opposed to the usage of
the conventional values, which arise from their personal background. Therefore,
this research aims to answer the question of: how do the ethical values of first-generation immigrants vary according
to the business interaction context they operate in?

This research contributes to deeper the understanding
of how the immigrants organize the business practices in the host country’s
business networks and how do they adapt to the host-business context and its
ethicality. The research is framed as a multiple case study, which is
particularly useful when the aim is to provide more in-depth knowledge on the
phenomena under study (Yin, 2009). Methodological approach to the empirical
research is grounded on the data collection via the interviewing. The selection
of the respondents is based on the following criteria: 1) born abroad
Russian-speaking immigrants who have moved to Finland, 2) have business
relationship partners both in the host country and in the native country.
Therefore, the respondents are considered as bicultural.

This work-in-progress expands the understanding of the
concept of business ethics within business network field. It contributes to the
understanding of business interaction specifics in immigrant business networks.
From a managerial perspective, it contributes to the explanation of how ethical
interaction among international actors is facilitated and adopted according to
the context of relationships in order to avoid anecdotal situations and aid the
adaptation to business realities. This work bears the understanding of what
challenges individuals can face during the adaptation to contextual ethicality
in terms of business facilitation and management. Also it explains what kind of
personal moral principles are valuable for successful development of international
business relationships.


Business ethics, Business networks, immigrants, industrial marketing

Senast uppdaterad 2020-18-09 vid 05:30