Interpellation till ett subjekt som inte finns: En allvarlig specialstudie i visuell ankism

B1 Non-refereed journal articles

Internal Authors/Editors

Publication Details

List of Authors: Fred Andersson
Publisher: Brages sektion för folklivsforskning
Place: Helsinki
Publication year: 2013
Journal: Laboratorium för folk och kultur
Issue number: 2
Start page: 33
End page: 36


This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called "gaze theory" in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.


Comics, marketing, Psychoanalysis, Semiotics, Target Audience, Visual Studies

Last updated on 2020-07-08 at 07:08