Election Posters in Finland: Cueing Emotions with Visual Imagery

A3 Book section, Chapters in research books

Internal Authors/Editors

Publication Details

List of Authors: Tom Carlson
Editors: Christina Holtz-Bacha, Bengt Johansson
Place: Cham
Publication year: 2017
Publisher: Springer
Book title: Election Posters Around the Globe: Political Campaigning in the Public Space
Start page: 115
End page: 137
ISBN: 978-3-319-32496-8
eISBN: 978-3-319-32498-2


This chapter has a twofold objective. Firstly, it provides a review of
election posters as a campaign medium in Finland, dealing with
regulation, effects, and evolution. The observation that visual imagery
has become increasingly important in Finnish election posters leads to
the second objective, which is to empirically explore the use across
time of a specific visual emotional cue in the posters: child imagery.
The chapter identifies a paradox: although the review shows that the
content, rhetoric, and style of Finnish party posters have changed
significantly across time, the analysis of child imagery points to
considerable consistency. Across time, the share of posters depicting
children has been stable, and there are enduring themes in the use of
child imagery.


Campaigning, Electioneering, POLITICAL campaigns, POLITICAL parties, Propaganda, Visual Studies

Last updated on 2020-08-04 at 04:08