“Who cares about fireworks?” – A Study on Digital Coaching, Gamification and Exercise Motivation

A4 Konferenspublikationer

Interna författare/redaktörer

Publikationens författare: Miralem Helmefalk, Leif Marcussen, Anna Sell
Redaktörer: Tung Bui
Publiceringsår: 2020
Förläggare: AIS Electronic Library (AISeL)
Moderpublikationens namn: Proceedings of the 53rd Hawaii International Conference on System Sciences
Artikelns första sida, sidnummer: 1266
Artikelns sista sida, sidnummer: 1275
ISBN: 978-0-9981331-3-3


Digital coaching systems offer users support in their physical training through insights and advice based on the individual’s activity data. Often these systems utilize gamification mechanisms to motivate users. In this study we conduct interviews with digital coaching users to understand how digital coaching systems are used to motivate physical activity, what kind of a role gamification plays, and how digital coaching systems should be developed further to better motivate users. We find that data itself is more motivating than gamification mechanisms, that players use data to play their own, internal games; and that data is also used for social purposes. We find that the benefits from digital coaches today are limited and mainly related to accurate exercise tracking and visualization of user data. Gamified elements are used on a low level and not perceived as value-adding by the users; deeper understanding of motivation theory and promoting intrinsic motivation is needed.


gamification, MOBILE device applications, Mobile Services, Physical activity, Physical Education and Training

Senast uppdaterad 2020-01-04 vid 08:50