The importance of Interactive Network Branding for business relationship development: Insights from emerging markets

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Nikolina Koporcic, Maria Ivanova-Gongne
Publication year: 2020
Journal: Journal of Business and Industrial Marketing
Volume number: 35
Issue number: 1
Start page: 183
End page: 192


Documents


Last updated on 2020-15-08 at 04:33