Internationalization through networks from emerging to developed markets with a case study from Ghana to the U.S.A

A1 Journal article (refereed)


Internal Authors/Editors


Publication Details

List of Authors: Irene Kujala, Jan-Åke Törnroos
Publisher: Elsevier
Publication year: 2018
Journal: Industrial Marketing Management
Journal acronym: IMM
Volume number: 69
Start page: 98
End page: 109


Abstract

This paper scrutinizes SME internationalization from an emerging African
market to the affluent U.S. consumer goods textile market. First, by
using a network and effectuation approach the paper makes a conceptual
focus of SME internationalization. In order to present the
internationalization process as it unfolds over time and in its context,
a qualitative and dynamic event-based methodology is used to uncover
the international development of SMEs. Secondly, a case study is
presented which shows the relevance of the conceptual framework in
practice. The combined network and effectuation approaches add to the
current literature on SME internationalization from emerging to affluent
markets. The paper also presents a critical evaluation with conclusions
and implications for further research in this area.


Last updated on 2019-21-10 at 04:13