Religious change in market and consumer society: the current state of the field and new ways forward

A1 Journal article (refereed)

Internal Authors/Editors

Publication Details

List of Authors: Marcus Moberg, Tuomas Martikainen
Publication year: 2018
Journal: Religion
Journal acronym: RELIGION
Volume number: 48
Issue number: 3
Start page: 418
End page: 435
Number of pages: 18
ISSN: 0048-721X
eISSN: 1096-1151


This article provides a critical appraisal of how the concept of the market' has been understood and employed in previous scholarship on religion and religious change in market society. The discussion focuses on the respective virtues and weaknesses of approaches that view religious markets' in terms of a de facto empirical entity on the one hand, and approaches that instead employ the market' as a metaphor for how the religious field is structured and organized on the other hand. The article then proceeds to outline and argue for the adoption of a broader marketization-focused perspective that views ongoing changes in the religious field against the backdrop of wider neoliberal socio-economic restructurings of the global political economy and social institutional fields.


marketization of religion, religion and consumer culture, religious branding, religious change, religious market, religious marketing

Last updated on 2020-30-03 at 07:11