Gay Clowns, Pigs and Traitors: An Emotion Analysis of Online Hate Speech Directed at the Swedish-Speaking Population in Finland

A1 Journal article (refereed)

Internal Authors/Editors

Publication Details

List of Authors: Karin Sandell
Publisher: Folk Belief and Media Group of Estonian Literary Museum
Place: Tartu
Publication year: 2018
Journal: Folklore: Electronic Journal of Folklore
Journal acronym: FEJF
Volume number: 74
Start page: 25
End page: 50
eISSN: 1406-0949


The article deals with the emotion analysis of online hate speech,
studying the way that emotions are performed in online hate speech directed at
the Swedish-speaking population in Finland. The material originates from the
public debate forum Suomi24. In analysing the forum posts, I intend to show how
hatemongers use emotional words, emotive expressions and metaphors referring
to the Finnish national awakening and how this is connected to the populist
discourse of today. As a result, three categories of hate speech emerge from the
material: suspicion, demasculinization, and dehumanization.


hate speech

Last updated on 2020-01-06 at 05:29