A social media revolution or just a case of history repeating itself ? The use of social media in the 2011 Finnish parliamentary elections

A1 Journal article (refereed)

Internal Authors/Editors

Publication Details

List of Authors: Kim Strandberg
Publisher: Sage
Publication year: 2013
Journal: New Media and Society
Journal acronym: NEW MEDIA SOC
Volume number: 15
Issue number: 8
Start page: 1329
End page: 1347
Number of pages: 19
ISSN: 1461-4448
eISSN: 1461-7315


This article analyses the use of social media by both candidates and citizens in the 2011 Finnish parliamentary election campaign. Utilizing data on the candidates' use of various social media sites, survey data from the 2011 Finnish election study, and survey data from a Finnish panel, the analyses reveal that the significance of social media was generally modest in the election campaign. The findings show that although candidates did use social media extensively, the on-line electoral patterns were found to be mostly normalized. The citizens' use of social media in the campaign was also very low and its impact on their voting decision even smaller. However, the irrelevance of political interest in explaining extensive social media use, found in the analyses, break established patterns explaining political participation.


Candidates, long-tail campaigning, Sustainable, Web 2

Last updated on 2019-22-08 at 06:06