Introduction: An Overview of the Current State of B2B Branding Research

A3 Book section, Chapters in research books


Internal Authors/Editors


Publication Details

List of Authors: Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Editors: Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Publication year: 2018
Publisher: Emerald
Book title: Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Start page: 1
End page: 7
ISBN: 9781787562769


Keywords

Brands, Business-to-business marketing

Last updated on 2019-13-10 at 05:02