Cross-cultural digital design: Lessons learned from the case of ImageTestLab

A3 Bokavsnitt, kapitel i forskningsböcker


Interna författare/redaktörer


Publikationens författare: Anette Bengs, Annika Wiklund-Engblom, Joachim Majors, Minna Teirilä, Tanja Oraviita
Redaktörer: Christopher M. Schmidt
Publiceringsår: 2016
Förläggare: Springer
Moderpublikationens namn: Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung
Seriens namn: Europäische Kulturen in der Wirtschaftskommunikation
Artikelns första sida, sidnummer: 285
Artikelns sista sida, sidnummer: 303
ISBN: 978-3-658-11075-8
eISBN: 978-3-658-11076-5


Abstrakt

How we perceive something is colored by our cultural background. This diversity in perception presents a number of challenges when we create digital content targeting users in a cross-cultural context. In order to create successful digital solutions, it is important to understand both the individual and the culture the content is designed for. We believe that the best way of designing for a good user experience, is to include the end user in the design process. In this chapter we address cultural issues related to User-Centred Design. Lessons learned during the case of designing an international web-based brand research instrument are further presented.


Nyckelord

Digital Design

Senast uppdaterad 2019-14-12 vid 03:50