What are relationships in business networks?

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)


Interna författare/redaktörer


Publikationens författare: Holmlund Maria, Törnroos Jan-Åke
Förläggare: Emerald
Publiceringsår: 1997
Tidskrift: Management Decision
Tidskriftsakronym: MD
Volym: 35
Nummer: 4
Artikelns första sida, sidnummer: 304
Artikelns sista sida, sidnummer: 309
eISSN: 0025-1747


Abstrakt


An understanding of business networks and the specific processes affecting change in networks is intimately connected to the understanding of the nature of relationships. Relationships constitute the core aspect which connects actors, resources and activities in a business network. Presents an overview of basic features of relationships. Groups relational concepts from the business marketing literature into structural, economic and social dimensions. Outlines a marketing model of three network layers in business networks based on different types of actors. The proposed network layers in the model constitute the production network layer, the resource network layer and the social network layer. Finally, assigns relational concepts to their related network layers in a relationship matrix.



Nyckelord

business interaction, Business networks, Business relationships, Business strategy, qualitative content analysis, Relationship marketing, Theoretical perspectives

Senast uppdaterad 2019-15-11 vid 01:49