The consumer purchase decision journey in a digital world - key elements of influence?

D3 Professional conference proceedings

Internal Authors/Editors

Publication Details

List of Authors: Carolina Stubb, Johanna Lindström
Editors: -
Publication year: 2015
Publisher: Nordic academy of management conference
Book title: 23rd Nordic Academy of Management Conference


Consumer behaviour, decision-making, Digital

Last updated on 2020-06-08 at 03:11