The consumer purchase decision journey in a digital world - key elements of influence?

D3 Professional conference proceedings


Internal Authors/Editors


Publication Details

List of Authors: Carolina Stubb, Johanna Lindström
Editors: -
Publication year: 2015
Publisher: Nordic academy of management conference
Book title: 23rd Nordic Academy of Management Conference


Keywords

Consumer behaviour, decision-making, Digital

Last updated on 2019-19-08 at 07:13