Digital Wellness for Young Elderly: Research Methodology and Technology Adaptation

A4 Konferenspublikationer

Interna författare/redaktörer

Publikationens författare: Christer Carlsson, Pirkko Walden
Redaktörer: Roger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar
Publiceringsår: 2015
Förläggare: Bled eConference
Moderpublikationens namn: eWellBeing
ISBN: 978-961-232-281-6


The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.

Senast uppdaterad 2020-28-01 vid 05:12